Chart 2: Falling ad spending for most traditional media

$m, annual ad spending by type, 1991-2023 (December years), excluding digital

Television, newspapers, radio, and magazines include small amounts of digital ad revenue generated directly from those platforms' digital systems. The remaining "digital" only ad spending not accounted for in this chart comes from spending on direct digital providers and aligns with IAB digital ad reporting.
Chart: Brad Olsen/InfometricsSource: Infometrics, ASACreated with Datawrapper