Current
messaging
Neutral
Patriotism
Public
health
Social
norms
0%
25%
50%
75%
100%
To protect and preserve wildlife, marine life and plants.
66%
70%
68%
64%
66%
To plant more trees to absorb the gases that cause climate change.
63%
67%
66%
64%
63%
To spend more on developing clean technologies.
54%
60%
58%
56%
59%
To make businesses pay for the damage they do when their activities contribute to climate change.
52%
54%
51%
54%
51%
To reduce production over thirty years of the gases that cause climate change
50%
51%
51%
49%
52%
To give businesses a fair timetable to stop activities that contribute to climate change.
42%
42%
46%
45%
45%
None of these, governments are already doing all they should.
13%
10%
11%
13%
13%