Fashion & Apparel includes shirts, pants, headscarves, etc; Household needs includes detergent, cooking oil, sugar, etc; Care & Beauty includes skin care, body lotion, etc; Fashion accessories includes glasses, hats, jewelry, bags, etc; Furniture includes sofa, table, cupboard, etc; Hobbies includes sewing tools, pet supplies, musical instruments, etc.

Data (N = 2,120) weighted by gender, age, socioeconomic class, city tier to be representative of the adult Indonesian online population (18 years or older) of Malay ethnicity, and reflect the latest Indonesian Bureau of Statistics (BPS) population estimates.