Most commonly-used information sources by generation
1. Which of the following do you most commonly-used to get information? N: Total – 10,132, Gen Z – 7,050, Millennials 1,266, Gen X – 1,219, Boomers – 597: rankings were calculated as the highest percentages of respondents for each source type
Examples of social media incl. TikTok, Instagram, Twitter, Facebook, etc.
Source:Oliver Wyman Forum Gen Z Survey, U.S. & U.K. only, September 2022