Thirty-one percent of the residents of the Philippines
are avid NBA fans, according
to August data from YouGov’s Global Fan Profiles, the highest rate of any of the monthly study’s 51 countries. The NBA is the most popular league/event in China and the Philippines,
and is the second-most popular league/event in Greece,
Taiwan and Turkey.
Other notable highlights from the data: The NBA is the most popular sports league globally among 18- to 24-year-olds tracked by YouGov. And basketball is the second-most popular team sport to play and watch/follow regularly globally, behind soccer.