Discount will be the fastest growing channel over the forecast period, driven by cost-saving consumers, discount retailers expanding their store networks, and variety discounters improving their grocery offer.
| Hypermarkets | 16 | 17 | 17 | 17 | 17 | 18 | 5 |
|---|---|---|---|---|---|---|---|
| Supermarkets | 91 | 93 | 93 | 95 | 96 | 97 | 6 |
| Convenience | 45 | 46 | 47 | 49 | 50 | 51 | 13 |
| Discount | 30 | 31 | 33 | 34 | 36 | 37 | 24 |
| Online | 22 | 23 | 24 | 25 | 26 | 27 | 23 |
| Other retailers | 12 | 13 | 12 | 13 | 12 | 12 | 0 |
