Where publishers plan to put more and less effort in 2025

Net difference between proportion planning to put more effort/less effort into each platform. Data from a survey of 326 media leaders in 51 countries for 'Journalism, media and technology trends and predictions 2025'.

Q7. When it comes to distribution and engagement via third - party platforms, will you be putting more or less effort into the following platforms in the coming year? Base = 302
Source: 'Journalism, media and technology trends and predictions 2025'.

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Reuters