17%
40%
16%
3%
24%
'Greenwashing' refers to the act or practice of making a product, policy or activity appear to be more environmentally friendly or less environmentally damaging than it really is. It conveys a false impression, misleading information or unsubstantiated claims about how a company's products are environmentally sound.
How often, if at all, do you think 'greenwashing' is utilised amongst large and/or well-known fashion brands (domestic or international brands) when making claims of ethical and/or sustainable products or practices? Please select one option only.