Gen AI Adoption Barriers in Media & Entertainment 

Survey Q: Which of the following, if any, does your company consider an obstacle to effectively adopting generative AI?

Lack of skilled AI personnel
31%
Consumer backlash or confusion about AI-generated content
27%
Copyrightability of AI-generated material
27%
Low confidence in the quality of AI-generated outputs
25%
Uncertainty about the source of AI training data
25%
Concerns about copyright/IP infringement
25%
Employee skills/knowledge/training gaps
25%
Legal/contractual restrictions
23%
Cybersecurity risk
23%
Limited efficacy or inaccuracy of generative AI tools
21%
Employee/talent resistance or backlash to adopting gen AI
20%
Complexity of tech integration
19%
Lack of budget
19%
Regulatory compliance concerns or restrictions
17%
Unclear use cases
17%
Lack of data/data quality
16%
Unclear ROI
15%
Lack of internal governance structure
12%
Energy use/environmental impact
11%
Lack of management buy-in
10%
None of the above
8%
Other
2%
Don’t know
0%