UK ad spend by media segment in 2022 and 2023, with predicted change for 2024 and 2025

AA/Warc figures show declining publisher share of ad revenue and tech platform increase their dominance. *Broadcaster VOD, digital revenues for newsbrands, magazine brands, and radio station websites are also included within online display and classified totals.

Table with 6 columns and 18 rows.
Search13,14414,7051296
Online display*11,61212,9251166
TV5,3814,900−931
of which BVOD845980161411
Out of home1,1811,2951076
of which digital75084112107
Online classified1,1111,081−3−12
Direct mail1,095957−13−5−3
National newsbrands825774−6−3−2
of which online375353−6−11
Radio740716−322
of which online7872−784
Magazine brands554503−9−5−1
of which online302261−14−52
Regional newsbrands505454−10−3−2
of which online259239−8−20
Cinema230220−432
TOTAL UK ADSPEND34,51936,624665
Table: Press GazetteSource: AA/WarcGet the data