48 market study: Celebrity endorsements carry more weight among Xbox and PlayStation gamers

% of adults who agree with the following statements

Xbox gamers are adults who use an Xbox Series X or Series S to play video games for more than an hour in a week.

PlayStation gamers are adults who use PlayStation 5 to play video games for more than an hour in a week.
YouGov 2022
YouGov Global Profiles | Jan 2024