PROPORTION WHO ACCESSED A PODCAST IN THE LAST MONTH
Selected markets
KOR
58%
HK
55%
TWN
47%
SPA
40%
IRE
38%
SWE
36%
SUI
33%
AUS
33%
USA
33%
SGP
32%
NOR
31%
ITA
30%
CAN
28%
FRA
28%
AUT
27%
DEN
26%
JAP
26%
FIN
24%
GER
22%
BEL
20%
UK
18%
NLD
18%
ALL
34%
Q11F_2018. A podcast is an episodic series of digital audio files, which you can download, subscribe, or listen to. Which of the following types of podcast have you listened to in the last month? Base: Total sample in each market.
