Suppose you were to receive additional discounts or loyalty points for opting into sustainable choices during your hotel stay (e.g., using less water, declining daily towel changes, selecting energy-saving options, etc.). In general, how interested, if at all, would you be to participate in these initiatives?
Net: Interested
80
Net: Not interested
18
Don't know
2
Please imagine a bundled travel package that emphasizes sustainability by, for example, including public transport passes with hotel bookings, or by offering discounts on eco-friendly activities when booked together. How much more or less likely would you be to book an accommodation as a result of this bundle, or would it not make a difference?
Net: More likely
56
Net: Less likely
6
Don't know
5
N/A - I prefer to customize my travel on my own
11
Travelers are defined as those who plan to take a domestic/international vacation or business trip in the next 12 months