| MLB | 5 | NA | This deal is the first partnership between a pro sports league and a cryptocurrency exchange. |
| FTX Arena | 19 | $135M | Naming rights for the Miami Heat’s home arena. |
| TSM FTX | 10 | $210M | Team naming rights. Largest deal in esports history. |
| League of Legends LCS | 7 | NA | Riot Games will be able to remove the FTX branding from assets included in its international broadcasts in countries where cryptocurrency and its exchanges are either strictly regulated or other considerations are taken into account. |
| Yield Guild Games | — | — | The sponsor-a-scholar program gives FTX lifetime naming rights to sponsor 137 players from developing countries. |
| Tom Brady | — | — | Brady and his wife, Gisele, received an equity stake in the crypto company. |
| Trevor Lawrence | — | — | Jaguars rookie Lawrence is being paid in cryptocurrency. |
