Breakfast Products | May 2024 Category Focus

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PRODUCT	SS CEREAL
Dollar Sales Current	$12,099,047,568
Dollar Sales % Change vs YA	0
Unit Sales Current	2,821,593,246
Unit Sales % Change vs YA	−5
Price per Unit Current	$4.29
Price per Unit % Change vs YA	5


PRODUCT	SS RTE CEREAL
Dollar Sales Current	$10,223,734,200
Dollar Sales % Change vs YA	1
Unit Sales Current	2,345,737,617
Unit Sales % Change vs YA	−4
Price per Unit Current	$4.36
Price per Unit % Change vs YA	6


PRODUCT	GENERAL MILLS INC SS RTE CEREAL
Dollar Sales Current	$3,202,816,129
Dollar Sales % Change vs YA	−2
Unit Sales Current	702,763,886
Unit Sales % Change vs YA	−7
Price per Unit Current	$4.56
Price per Unit % Change vs YA	5

PRODUCT	WK KELLOGG CO SS RTE CEREAL
Dollar Sales Current	$2,799,980,592
Dollar Sales % Change vs YA	−1
Unit Sales Current	615,330,954
Unit Sales % Change vs YA	−8
Price per Unit Current	$4.55
Price per Unit % Change vs YA	8

PRODUCT	POST CONSUMER BRANDS LLC SS RTE CEREAL
Dollar Sales Current	$1,925,322,673
Dollar Sales % Change vs YA	3
Unit Sales Current	410,855,111
Unit Sales % Change vs YA	−5
Price per Unit Current	$4.69
Price per Unit % Change vs YA	7

PRODUCT	PRIVATE LABEL SS RTE CEREAL
Dollar Sales Current	$951,145,431
Dollar Sales % Change vs YA	15
Unit Sales Current	331,175,560
Unit Sales % Change vs YA	7
Price per Unit Current	$2.87
Price per Unit % Change vs YA	8

PRODUCT	QUAKER OATS CO SS RTE CEREAL
Dollar Sales Current	$602,419,108
Dollar Sales % Change vs YA	−7
Unit Sales Current	143,430,061
Unit Sales % Change vs YA	−8
Price per Unit Current	$4.20
Price per Unit % Change vs YA	2

PRODUCT	NATURES PATH FOODS INC SS RTE CEREAL
Dollar Sales Current	$137,112,973
Dollar Sales % Change vs YA	5
Unit Sales Current	26,930,492
Unit Sales % Change vs YA	2
Price per Unit Current	$5.09
Price per Unit % Change vs YA	3

PRODUCT	KIND LLC SS RTE CEREAL
Dollar Sales Current	$108,072,197
Dollar Sales % Change vs YA	12
Unit Sales Current	18,668,699
Unit Sales % Change vs YA	14
Price per Unit Current	$5.79
Price per Unit % Change vs YA	−2

PRODUCT	SMALL PLANET FOODS INC SS RTE CEREAL
Dollar Sales Current	$74,266,121
Dollar Sales % Change vs YA	−1
Unit Sales Current	16,037,361
Unit Sales % Change vs YA	−4
Price per Unit Current	$4.63
Price per Unit % Change vs YA	4

PRODUCT	PURELY ELIZABETH LLC SS RTE CEREAL
Dollar Sales Current	$61,597,115
Dollar Sales % Change vs YA	47
Unit Sales Current	9,303,828
Unit Sales % Change vs YA	46
Price per Unit Current	$6.62
Price per Unit % Change vs YA	1

PRODUCT	GENERAL MILLS SALES INC SS RTE CEREAL
Dollar Sales Current	$46,336,927
Dollar Sales % Change vs YA	205
Unit Sales Current	10,543,449
Unit Sales % Change vs YA	171
Price per Unit Current	$4.39
Price per Unit % Change vs YA	13

PRODUCT	SS HOT CEREAL/OATMEAL
Dollar Sales Current	$1,875,313,368
Dollar Sales % Change vs YA	−5
Unit Sales Current	475,855,629
Unit Sales % Change vs YA	−6
Price per Unit Current	$3.94
Price per Unit % Change vs YA	2


PRODUCT	QUAKER OATS CO SS HOT CEREAL/OATMEAL
Dollar Sales Current	$1,062,707,575
Dollar Sales % Change vs YA	−7
Unit Sales Current	245,583,420
Unit Sales % Change vs YA	−8
Price per Unit Current	$4.33
Price per Unit % Change vs YA	1

PRODUCT	PRIVATE LABEL SS HOT CEREAL/OATMEAL
Dollar Sales Current	$405,706,253
Dollar Sales % Change vs YA	3
Unit Sales Current	139,367,759
Unit Sales % Change vs YA	−1
Price per Unit Current	$2.91
Price per Unit % Change vs YA	4

PRODUCT	B&G FOODS INC SS HOT CEREAL/OATMEAL
Dollar Sales Current	$104,274,937
Dollar Sales % Change vs YA	−5
Unit Sales Current	20,353,518
Unit Sales % Change vs YA	−8
Price per Unit Current	$5.12
Price per Unit % Change vs YA	3

PRODUCT	BOBS RED MILL NTRL FOODS SS HOT CEREAL/OATMEAL
Dollar Sales Current	$100,484,623
Dollar Sales % Change vs YA	6
Unit Sales Current	17,723,537
Unit Sales % Change vs YA	−2
Price per Unit Current	$5.67
Price per Unit % Change vs YA	8

PRODUCT	KODIAK CAKES LLC SS HOT CEREAL/OATMEAL
Dollar Sales Current	$79,749,862
Dollar Sales % Change vs YA	15
Unit Sales Current	18,823,332
Unit Sales % Change vs YA	10
Price per Unit Current	$4.24
Price per Unit % Change vs YA	5

PRODUCT	POST CONSUMER BRANDS LLC SS HOT CEREAL/OATMEAL
Dollar Sales Current	$57,446,761
Dollar Sales % Change vs YA	−9
Unit Sales Current	14,828,423
Unit Sales % Change vs YA	−8
Price per Unit Current	$3.87
Price per Unit % Change vs YA	−1

PRODUCT	HOMETOWN FOOD CO SS HOT CEREAL/OATMEAL
Dollar Sales Current	$13,148,509
Dollar Sales % Change vs YA	−0
Unit Sales Current	5,661,077
Unit Sales % Change vs YA	−2
Price per Unit Current	$2.32
Price per Unit % Change vs YA	2

PRODUCT	NATURES PATH FOODS INC SS HOT CEREAL/OATMEAL
Dollar Sales Current	$11,454,661
Dollar Sales % Change vs YA	−17
Unit Sales Current	2,357,287
Unit Sales % Change vs YA	−19
Price per Unit Current	$4.86
Price per Unit % Change vs YA	3

PRODUCT	PURELY ELIZABETH LLC SS HOT CEREAL/OATMEAL
Dollar Sales Current	$6,956,029
Dollar Sales % Change vs YA	67
Unit Sales Current	1,943,730
Unit Sales % Change vs YA	53
Price per Unit Current	$3.58
Price per Unit % Change vs YA	10

PRODUCT	ONE DEGREE ORGANIC FOODS SS HOT CEREAL/OATMEAL
Dollar Sales Current	$3,816,362
Dollar Sales % Change vs YA	18
Unit Sales Current	543,873
Unit Sales % Change vs YA	15
Price per Unit Current	$7.02
Price per Unit % Change vs YA	2

PRODUCT	SS PANCAKE/WAFFLE MIXES
Dollar Sales Current	$744,433,949
Dollar Sales % Change vs YA	5
Unit Sales Current	191,645,398
Unit Sales % Change vs YA	1
Price per Unit Current	$3.88
Price per Unit % Change vs YA	4


PRODUCT	SS PANCAKE/WAFFLE MIXES
Dollar Sales Current	$744,433,949
Dollar Sales % Change vs YA	5
Unit Sales Current	191,645,398
Unit Sales % Change vs YA	1
Price per Unit Current	$3.88
Price per Unit % Change vs YA	4


PRODUCT	QUAKER OATS CO SS PANCAKE/WAFFLE MIXES
Dollar Sales Current	$142,180,798
Dollar Sales % Change vs YA	−1
Unit Sales Current	38,381,933
Unit Sales % Change vs YA	−12
Price per Unit Current	$3.70
Price per Unit % Change vs YA	12

PRODUCT	GENERAL MILLS INC SS PANCAKE/WAFFLE MIXES
Dollar Sales Current	$132,539,062
Dollar Sales % Change vs YA	−4
Unit Sales Current	26,497,623
Unit Sales % Change vs YA	−10
Price per Unit Current	$5.00
Price per Unit % Change vs YA	6

PRODUCT	KODIAK CAKES LLC SS PANCAKE/WAFFLE MIXES
Dollar Sales Current	$121,859,425
Dollar Sales % Change vs YA	8
Unit Sales Current	25,305,914
Unit Sales % Change vs YA	6
Price per Unit Current	$4.82
Price per Unit % Change vs YA	2

PRODUCT	PRIVATE LABEL SS PANCAKE/WAFFLE MIXES
Dollar Sales Current	$114,881,359
Dollar Sales % Change vs YA	25
Unit Sales Current	42,552,827
Unit Sales % Change vs YA	19
Price per Unit Current	$2.70
Price per Unit % Change vs YA	5

PRODUCT	THE KRUSTEAZ CO SS PANCAKE/WAFFLE MIXES
Dollar Sales Current	$107,456,441
Dollar Sales % Change vs YA	10
Unit Sales Current	25,930,267
Unit Sales % Change vs YA	8
Price per Unit Current	$4.14
Price per Unit % Change vs YA	2

PRODUCT	HOMETOWN FOOD CO SS PANCAKE/WAFFLE MIXES
Dollar Sales Current	$76,700,841
Dollar Sales % Change vs YA	2
Unit Sales Current	22,484,394
Unit Sales % Change vs YA	1
Price per Unit Current	$3.41
Price per Unit % Change vs YA	1

PRODUCT	KING ARTHUR BAKING CO INC SS PANCAKE/WAFFLE MIXES
Dollar Sales Current	$8,569,660
Dollar Sales % Change vs YA	31
Unit Sales Current	1,632,655
Unit Sales % Change vs YA	32
Price per Unit Current	$5.25
Price per Unit % Change vs YA	−1

PRODUCT	PINNACLE FOODS GRP LLC SS PANCAKE/WAFFLE MIXES
Dollar Sales Current	$7,718,200
Dollar Sales % Change vs YA	−17
Unit Sales Current	1,885,685
Unit Sales % Change vs YA	−20
Price per Unit Current	$4.09
Price per Unit % Change vs YA	4

PRODUCT	BOBS RED MILL NTRL FOODS SS PANCAKE/WAFFLE MIXES
Dollar Sales Current	$7,161,259
Dollar Sales % Change vs YA	8
Unit Sales Current	1,182,659
Unit Sales % Change vs YA	1
Price per Unit Current	$6.06
Price per Unit % Change vs YA	7

PRODUCT	SIMPLE MILLS SS PANCAKE/WAFFLE MIXES
Dollar Sales Current	$3,966,514
Dollar Sales % Change vs YA	63
Unit Sales Current	506,901
Unit Sales % Change vs YA	64
Price per Unit Current	$7.83
Price per Unit % Change vs YA	−1

PRODUCT	SS TOASTER PASTRIES/TARTS
Dollar Sales Current	$1,121,258,849
Dollar Sales % Change vs YA	3
Unit Sales Current	337,791,126
Unit Sales % Change vs YA	−2
Price per Unit Current	$3.32
Price per Unit % Change vs YA	6


PRODUCT	SS TOASTER PASTRIES/TARTS
Dollar Sales Current	$1,121,258,849
Dollar Sales % Change vs YA	3
Unit Sales Current	337,791,126
Unit Sales % Change vs YA	−2
Price per Unit Current	$3.32
Price per Unit % Change vs YA	6


PRODUCT	KELLANOVA SS TOASTER PASTRIES/TARTS
Dollar Sales Current	$975,965,648
Dollar Sales % Change vs YA	0
Unit Sales Current	276,232,438
Unit Sales % Change vs YA	−4
Price per Unit Current	$3.53
Price per Unit % Change vs YA	5

PRODUCT	PRIVATE LABEL SS TOASTER PASTRIES/TARTS
Dollar Sales Current	$89,617,849
Dollar Sales % Change vs YA	14
Unit Sales Current	47,362,661
Unit Sales % Change vs YA	3
Price per Unit Current	$1.89
Price per Unit % Change vs YA	11

Table with 7 columns and 114 rows. Currently displaying rows 1 to 39.

SS CEREAL	$12,099,047,568	0	2,821,593,246	−5	$4.29	5
SS RTE CEREAL	$10,223,734,200	1	2,345,737,617	−4	$4.36	6
GENERAL MILLS INC SS RTE CEREAL	$3,202,816,129	−2	702,763,886	−7	$4.56	5
WK KELLOGG CO SS RTE CEREAL	$2,799,980,592	−1	615,330,954	−8	$4.55	8
POST CONSUMER BRANDS LLC SS RTE CEREAL	$1,925,322,673	3	410,855,111	−5	$4.69	7
PRIVATE LABEL SS RTE CEREAL	$951,145,431	15	331,175,560	7	$2.87	8
QUAKER OATS CO SS RTE CEREAL	$602,419,108	−7	143,430,061	−8	$4.20	2
NATURES PATH FOODS INC SS RTE CEREAL	$137,112,973	5	26,930,492	2	$5.09	3
KIND LLC SS RTE CEREAL	$108,072,197	12	18,668,699	14	$5.79	−2
SMALL PLANET FOODS INC SS RTE CEREAL	$74,266,121	−1	16,037,361	−4	$4.63	4
PURELY ELIZABETH LLC SS RTE CEREAL	$61,597,115	47	9,303,828	46	$6.62	1
GENERAL MILLS SALES INC SS RTE CEREAL	$46,336,927	205	10,543,449	171	$4.39	13
SS HOT CEREAL/OATMEAL	$1,875,313,368	−5	475,855,629	−6	$3.94	2
QUAKER OATS CO SS HOT CEREAL/OATMEAL	$1,062,707,575	−7	245,583,420	−8	$4.33	1
PRIVATE LABEL SS HOT CEREAL/OATMEAL	$405,706,253	3	139,367,759	−1	$2.91	4
B&G FOODS INC SS HOT CEREAL/OATMEAL	$104,274,937	−5	20,353,518	−8	$5.12	3
BOBS RED MILL NTRL FOODS SS HOT CEREAL/OATMEAL	$100,484,623	6	17,723,537	−2	$5.67	8
KODIAK CAKES LLC SS HOT CEREAL/OATMEAL	$79,749,862	15	18,823,332	10	$4.24	5
POST CONSUMER BRANDS LLC SS HOT CEREAL/OATMEAL	$57,446,761	−9	14,828,423	−8	$3.87	−1
HOMETOWN FOOD CO SS HOT CEREAL/OATMEAL	$13,148,509	−0	5,661,077	−2	$2.32	2
NATURES PATH FOODS INC SS HOT CEREAL/OATMEAL	$11,454,661	−17	2,357,287	−19	$4.86	3
PURELY ELIZABETH LLC SS HOT CEREAL/OATMEAL	$6,956,029	67	1,943,730	53	$3.58	10
ONE DEGREE ORGANIC FOODS SS HOT CEREAL/OATMEAL	$3,816,362	18	543,873	15	$7.02	2
SS PANCAKE/WAFFLE MIXES	$744,433,949	5	191,645,398	1	$3.88	4
SS PANCAKE/WAFFLE MIXES	$744,433,949	5	191,645,398	1	$3.88	4
QUAKER OATS CO SS PANCAKE/WAFFLE MIXES	$142,180,798	−1	38,381,933	−12	$3.70	12
GENERAL MILLS INC SS PANCAKE/WAFFLE MIXES	$132,539,062	−4	26,497,623	−10	$5.00	6
KODIAK CAKES LLC SS PANCAKE/WAFFLE MIXES	$121,859,425	8	25,305,914	6	$4.82	2
PRIVATE LABEL SS PANCAKE/WAFFLE MIXES	$114,881,359	25	42,552,827	19	$2.70	5
THE KRUSTEAZ CO SS PANCAKE/WAFFLE MIXES	$107,456,441	10	25,930,267	8	$4.14	2
HOMETOWN FOOD CO SS PANCAKE/WAFFLE MIXES	$76,700,841	2	22,484,394	1	$3.41	1
KING ARTHUR BAKING CO INC SS PANCAKE/WAFFLE MIXES	$8,569,660	31	1,632,655	32	$5.25	−1
PINNACLE FOODS GRP LLC SS PANCAKE/WAFFLE MIXES	$7,718,200	−17	1,885,685	−20	$4.09	4
BOBS RED MILL NTRL FOODS SS PANCAKE/WAFFLE MIXES	$7,161,259	8	1,182,659	1	$6.06	7
SIMPLE MILLS SS PANCAKE/WAFFLE MIXES	$3,966,514	63	506,901	64	$7.83	−1
SS TOASTER PASTRIES/TARTS	$1,121,258,849	3	337,791,126	−2	$3.32	6
SS TOASTER PASTRIES/TARTS	$1,121,258,849	3	337,791,126	−2	$3.32	6
KELLANOVA SS TOASTER PASTRIES/TARTS	$975,965,648	0	276,232,438	−4	$3.53	5
PRIVATE LABEL SS TOASTER PASTRIES/TARTS	$89,617,849	14	47,362,661	3	$1.89	11