Proportions of UK journalists who say their main news outlet has established protocols or guidelines for various AI issues

Journalists working for publicly owned media are more likely to say their main news outlet has established protocols or guidelines than those working for private/commercial media.

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ethical_protocols. Has the main news outlet you work for established protocols or guidelines for addressing any of the following issues relating to AI? ownership_newsroom. What is the ownership structure of the main news outlet you work for? Base: Private/commercial media = 573, Publicly owned media = 104. Note: Excluding those that said they 'don't know' whether there are protocols or guidelines.

Source: 'AI adoption by UK journalists and their newsrooms: Surveying applications, approaches, and attitudes', published in November 2025.