Average Facebook Interaction Rates

By Types of Posts and Political Leaning

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Source: Media Matters for America (July 2018)

Note: Interaction rate is defined as total interactions per post divided by page likes. N=463 Facebook pages that each had more than 500K page likes, regularly posted content dealing with American political news, and posted content at least five times a week every week from 1/1/18-7/1/18.