Low price vs high principle
Share of Australian milk sales held by supermarket brands or private label brands.
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
55%
60%
65%
70%
75%
80%
85%
90%
95%
100%
17/4/16
24/4/16
1/5/16
8/5/16
15/5/16
22/5/16
29/5/16
5/6/16
12/6/16
19/6/16
26/6/16
3/7/16
10/7/16
17/7/16
24/7/16
31/7/16
7/8/16
14/8/16
21/8/16
28/8/16
4/9/16
11/9/16
18/9/16
25/9/16
2/10/16
9/10/16
16/10/16
23/10/16
30/10/16
6/11/16
13/11/16
20/11/16
27/11/16
4/12/16
11/12/16
18/12/16
25/12/16
1/1/17
8/1/17
15/1/17
22/1/17
29/1/17
5/2/17
12/2/17
19/2/17
26/2/17
5/3/17
12/3/17
19/3/17
26/3/17
2/4/17
Supermarket branded share
Private label branded share
Supermarket branded share
Private label branded share
