Australia's grocery chains: brand health snapshot

Following 2023 Christmas campaign launches in November

Ad Awareness (% yes): "Which of the following brands have you seen an advertisement for in the past two weeks?”
Buzz (Net score): Over the past two weeks, have you heard something positive/negative about the following brands?
WOM Exposure (% yes): "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?"