The mobile push average CTR in 2024 showed a gradual decline over the year. It started at 7.73% in January, then fluctuated slightly in the first half of the year, maintaining around 6-7%. From July onward, the CTR consistently dropped, reaching its lowest point in October at 5.50%. Although there was a slight rebound in November (5.56%) and December (5.90%), the overall trend indicates a decreasing engagement with mobile push notifications throughout the year.