Brands Spent the Most Advertising Money on the Philly Region in 2025

About $37.5 million was spent between January and September this year to advertise online gambling in the Philly region — more money than anywhere else in the United States, according to Nielsen. Brands including BetMGM, Draftkings, and Fanduel paid for ads on cable TV, network TV, social media, and billboards.

Philadelphia DMA includes Philadelphia, Bucks, Montgomery, Chester, Delaware, Lehigh, Northampton, and Berks Counties in Pa.; Burlington, Camden, Gloucester, Atlantic, Cape May, Cumberland, Salem, and Mercer Counties in N.J.; New Castle and Kent Counties in Del.; and Cecil County, Md. New York DMA includes the five boroughs of New York City, Long Island, Fairfield County, Conn., northern and central New Jersey, and Pike County, Pa.
Chart: Lizzie Mulvey / StaffSource: Nielsen Ad Intel