Proportion that say they are trying to achieve each when changing what they see on online platforms
Selected markets
UK
USA
Germany
Get more reliable content
45%
46%
43%
See more diverse perspectives
43%
43%
39%
See less toxic comments
38%
33%
22%
See less negative content
28%
27%
21%
Make it more interesting
24%
28%
23%
Make it more fun
8%
14%
13%