Roughly a third of consumers are more likely to buy clothes, shoes, accessories if they are marketed as limited edition

In each of the following categories, how much more or less likely or unlikely are you to opt for a product/service/offer advertised as "Limited Edition"? For example, a limited edition cola flavor or a limited edition cosmetic shade or a limited time discount offer etc.(% of respondents from 17 markets)

YouGov 2022
YouGov Surveys: Serviced | March 2024