NCAA March Madness Total U.S. Audience: Game Days 1-4

Comparisons made between games played on same network, in same game day, and in same timeslot in the 2021 and 2019 March Madness tournaments

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Source: Nielsen; Showbuzzdaily; Variety Intelligence Platform Analysis

Game day 5 in 2021 was a Monday versus a Sunday in 2019; furthermore the networks did not share the same timeslots (i.e., what was a CBS primetime game in 2019 was now a TBS game in 2021), rendering comparable analysis impossible. This is also the case for the Elite Eight and Final Four; accurate comparisons are impossible given day and network changes.