Industries tap into different sources of big data
Use of big data by EU companies by source and industry (2018)
Smart devices or sensors
Social media
Portable device geolocation
All sectors
4%
6%
6%
IT
10%
13%
10%
Utilities
10%
4%
13%
Transportation/logistics
4%
3%
16%
Professional services
4%
7%
5%
Accommodation
2%
11%
4%
Administrative services
3%
6%
7%
Retail
3%
6%
5%
Construction
2%
3%
8%
Manufacturing
4%
3%
4%
Real estate
2%
5%
4%