Table with 5 columns and 3 rows. Currently displaying rows 1 to 3.
Positive12% (30.9M)14% (36.2M)10% (26.5M)—
Neutral3% (6.7M)13% (32.8M)27% (70.2M)9% (24.6M)
Negative1% (1.9M)4% (11.0M)6% (15.0M)—
Data from the table is interpreted by looking at the intersection of each column and row. For example, 12% of US adults are current customers of Ford and have a positive impression of the brand. Potential market sizing for each group is shown in parentheses.