Women
Men
From friends
52%
47%
From social media
46%
40%
From collaborators
41%
36%
From advertisements
38%
41%
From suppliers / customers
36%
40%
From reviews by publications/websites
33%
35%
From competitors
24%
29%
From news media
18%
24%
From government sources
6%
7%
Other
5%
3%
Sample: 2,850 US adults (age 18+) who are business owners or senior decision-makers within small businesses.