The generally untrusting are less likely to say they employ various heuristics when evaluating sources for trustworthiness
Percentage who agree ‘somewhat’ or ‘strongly’ with each statement
Comparison of Heuristics items on news content
HEURISTICSX. Please indicate your level of agreement with the following statements. TRUST_LEVELS. Respondents assigned to categories based on the number of news brands trusted 'somewhat' or 'completely’. Base: Generally untrusting/Overall: Brazil = 483/2,050, India = 549/2,015, UK= 522/2,000, US = 501/1,987.