Regular consumers of influencer content rely more on digital technology to keep informed

Question: How important is digital technology — such as computers, smartphones, apps, platforms and other tools — to your ability to keep informed about issues and events?

Among those who
get news from
influencers...
Regularly
76%
21%
Occasionally
57%
38%
Rarely
53%
37%
Never
41%
43%
Creator/influencer question: “How often, if at all, do you get news and information online from individual content creators or influencers?”

Note: Survey of U.S. adults (N = 1,025) conducted September 12-21, 2024. Not so important, Not at all important and Refused/NA responses not shown.
Chart: Center for News, Technology & InnovationSource: Americans who Rely on Content Creators or InfluencersDownload imageCreated with Datawrapper