£m | change (£m) | change (%) | ||||
Total Category | 1763.7 | 43.6 | 2.5% | |||
2024 | 2023 | |||||
1 | 3 | SKE Crystal Bar | Crystal Bar UK | 447.5 | 240.8 | 1.2% |
2 | 1 | ElfBar | iMiracle HK | 339.0 | −284.0 | −0.5% |
3 | 2 | Lost Mary | iMiracle HK | 336.3 | 11.7 | 0.0% |
4 | 4 | Vuse | BAT UK | 128.8 | −13.1 | −0.1% |
5 | 12 | IVG | Acme Vape | 124.0 | 109.4 | 7.5% |
6 | 6 | Blu | Imperial Brands | 76.4 | 25.3 | 0.5% |
7 | 16 | Gold Bar | Flavour Warehouse | 40.1 | 31.1 | 3.4% |
8 | 7 | Juul | Juul Labs | 35.9 | 4.1 | 0.1% |
9 | 9 | 88 Vape | Supreme | 24.3 | −1.5 | −0.1% |
10 | 26 | Crystal Pro Max | Hayati | 20.8 | 17.8 | 5.8% |