Proportion that pay attention to news creators and mainstream news brands in social media and video networks

All countries

Q12_Social_sources. You said that you use one of these networks for news … When it comes to news on these networks, which of these sources do you generally pay most attention to? Base: Total sample in each country ≈ 2000.
Note: Showing ‘traditional news’ category and ‘news creators’/‘other creators’. Respondents could select more than one option.
Source: Mapping news Creators and influencers in social and video networks, October 2025.

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Reuters