Where Music Listeners Discover Music

36%
29%
41%
51%
56%
48%
49%
42%
45%
42%
47%
55%
51%
43%
29%
45%
49%
47%
38%
26%
30%
40%
39%
36%
31%
28%
28%
32%
35%
42%
44%
49%
38%
27%
14%
36%
37%
34%
30%
18%
30%
32%
29%
27%
25%
28%
32%
28%
25%
21%
“Over-the-air” AM/FM radio
Friends/relatives
Video and/or audio streaming services
Social media websites/apps
Movies/movie soundtracks
Television
Short video clips on social media websites/apps
Playlists on streaming services
Hearing it out in public
Through artists I already listen to