Illustrative acquisition-cost ceiling by job size

Maximum acquisition spend if a business allocates 20% of gross profit to winning a new customer.

Illustrative scenarios, not market averages. Inputs are: $150 task at 55% gross margin, $500 job at 50%, $1,500 project at 45%, and $5,000 project at 40%. Replace all inputs with your own revenue, gross margin, repeat value, and acquisition target.
Chart: GetWorklySource: GetWorkly editorial scenario calculatorGet the data