Costs and incentives considerations when choosing a finance company: how different generations compare

Q: Which of the following are important to you when choosing a financial company (e.g. bank, insurance provider, investment app, etc.) for a new product or service? Please select all that apply.

Good interest rates

Low or no fees

Attractive incentives to switch / take out a product

36%

41%

30%

44%

52%

30%

52%

58%

33%

57%

71%

34%

50%

58%

32%

Gen Z (born 1997 – 2009)

Millennials (born 1981 – 1996)

Gen X (born 1965 – 1980)

Baby Boomers (born 1946 – 1964)

ALL Hong Kong