| Acquisition | Pay now functionality | 40-50% call-center conversion average | Automated eligibility determinations |
| | Digital outreach and marketing strategies with informative analytics | Automated PCP selection process | Life-stage SDOH and targeted coverage interventions |
| Retention | 50% digital-member engagement | 96-98% member retention rate | 90% contact accuracy |
| | Expanded self-service options | Automatic notifications about new offerings | Increased eligibility checks & data availability |
| | Analytical models that predict member diversified communications channels | Virtual annual wellness assessments | Express-lane eligibility (Enhanced Direct Enrollment) |
| Continuity of Coverage | Achieving 50% conversion rate from Medicaid to Marketplace | Supporting aging individuals transitioning for employer-sponsored coverage to Medicare | Coordination of monthly termination files and reasons |
