Adidas and Nike's customers are more likely to notice jersey sponsors than general US population

Which, if any, of these forms of sports sponsorship do you take notice of? Please select all that apply. (% of US adults)

Adidas and Nike Current Customers are determined by percentage of US adults who selected 'Adidas' or 'Nike' when asked the following question: Have you purchased clothing, shoes, accessories or luggage from any of the following brands in the past 3 months?

Scores are based on 52-week moving average
YouGov 2022
YouGov Profiles | March 2023 - March 2024