Exploring cities
53
Visiting historical sites
49
Go shopping
40
Visit UK national parks (e.g. the Lake District, Snowdonia)
30
Wildlife viewing
24
Visit exhibits
20
Visit a health/wellness spa
17
Take a road trip
16
Dine at high-end restaurants
15
Watch a sporting event
14
Attend a festival (music, comedy, food)
13
Attend a festival
12
Water-based outdoor activities (e.g., fishing, kayaking, surfing, sailing, swimming, etc.)
10
None of the above
8
Camping
8
Cycle
8
Play a sport (e.g. golf, tennis, football)
5
Go to a casino
4
Not sure
3
Winter outdoor activities (e.g., skiing, snowboarding, ice fishing, etc.)
3