Title Digital subscriptions Date Annual cost to subscriber ($) Theoretical revenues ($)
The New York Times6,690,000Dec, 20202211,478,490,000
The Washington Post3,000,000Nov, 2020195585,000,000
The Wall Street Journal2,462,000Dec, 20204681,151,920,560
Gannett1,099,000Dec, 2020120131,748,120
The Athletic1,000,000Sep, 2020120119,990,000
Financial Times960,000Dec, 2020876840,960,000
The Guardian*900,000Nov, 2020198178,200,000
The Economist*874,802Dec, 2020304265,939,808
News Corp Australia738,300Dec, 2020403297,534,900
Substack**500,000Feb, 202112060,000,000
Barron's476,000Dec, 2020240114,182,880
Tribune Publishing Company436,000Dec, 202020790,461,280
Telegraph Media Group401,938Feb, 2021432173,637,216
The Atlantic*400,000Sep, 20205019,996,000
The Times and Sunday Times335,000Dec, 2020432144,720,000
Bloomberg300,000Mar, 2021480143,964,000
McClatchy299,000Dec, 202019257,372,120
Lee Enterprises286,000Dec, 202012034,285,680
New Yorker279,032Dec, 202010027,900,410
LA Times273,851Apr, 202020856,961,008
Insider Inc250,000Jan, 202015538,850,000
Boston Globe223,000Sep, 202036080,360,280
National Geographic182,449Dec, 2020244,356,882
Wired163,201Dec, 2020304,894,398
Globe and Mail170,000Feb, 202126444,880,000
Dow Jones other (Financial News, Private Equity News and MarketWatch)123,000Dec, 20201,236152,028,000
Minneapolis Star Tribune101,162Dec, 202019719,937,007
Investor's Business Daily100,000Mar, 202144344,340,000
Total23,023,7356,362,910,549