If you can make it to the end of this paragraph, you must be a Bay Area sports fan. The Oakland A’s and Oakland Raiders’ home stadium, christened Oakland-Alameda County Coliseum when it opened in 1966, has had six corporate names since 1998. The A’s announced in 2006 that their ballpark — which was never built — would be called Cisco Field. The San Francisco 49ers play at Levi’s Stadium after they left Monster Park (originally Candlestick Park), which they had shared with the Giants, who had moved — when it was called 3Com Park — to play at the new Pacific Bell Park-then-SBC Park-then-AT&T Park-now Oracle Park, whose current name was made possible when Chase Center replaced Oracle Arena as home to the Warriors.
However, according to Navigate, when a venue transitions from one corporate name to another, there is no evidence that renamed buildings generate less value over time than new ones, even though the value drops initially.
Venue (opened) | No. of different corporate names |
---|---|
RingCentral Coliseum (1966) Oakland | |
McAfee Coliseum; Network Associates Coliseum; O.co Coliseum; Overstock.com Coliseum; UMAX Coliseum | |
Hard Rock Stadium (1987)Miami | |
Land Shark Stadium; Pro Player Park; Pro Player Stadium; Sun Life Stadium | |
Enterprise Center (1994)St. Louis | |
Kiel Center; Savvis Center; Scottrade Center | |
TD Garden (1995)Boston | |
FleetCenter; Shawmut Center; TD Banknorth Garden | |
KeyBank Center (1996)Buffalo | |
First Niagara Center; HSBC Arena; Marine Midland Arena | |
Wells Fargo Center (1996)Philadelphia | |
CoreStates Center; First Union Center; Wachovia Center | |
BB&T Center (1998)Miami | |
Bank Atlantic Center; National Car Rental Center; Office Depot Center | |
Oracle Park (2000)San Francisco | |
AT&T Park; Pacific Bell Park; SBC Park |