Chart 1: Valentine's Day makes the tills ring

% spending increase on Valentine's Day, from the same day a week before

Thursday - 2019
11.7%
Wednesday - 2018
10.9%
Tuesday - 2017
4.7%
Sunday - 2016
6.1%
Saturday - 2015
14.3%
Friday - 2014
4.2%
Six-year average
8.6%