Chart 1: Valentine's Day makes the tills ring
% spending increase on Valentine's Day, from the same day a week before
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
11.0%
12.0%
13.0%
14.0%
15.0%
16.0%
Thursday - 2019
11.7%
Wednesday - 2018
10.9%
Tuesday - 2017
4.7%
Sunday - 2016
6.1%
Saturday - 2015
14.3%
Friday - 2014
4.2%
Six-year average
8.6%