A third of Constellation Brands customers are Latino or Hispanic – the largest share of any other brand
Beer brands by customers' race and ethnicity in 2023
Six pie charts show race and ethnicity breakdowns for customers for five large beer brands, along with the national average
Latino
Asian
Black
White
Other
15%
3%
8%
72%
1%
All Beer
33%
5%
11%
50%
2%
Constellation Brands
8%
2%
8%
81%
1%
Molson Coors
13%
3%
8%
75%
2%
Anheuser-Busch
12%
3%
5%
79%
1%
Boston Beer
26%
7%
13%
52%
2%
Heineken