Personalities hold more sway on newer social networks
Who people pay most attention to when using each social network for news (%)
Personalities
(incl. celebrities and influencers)
Ordinary
people
Politicians/political
activists
Mainstream
news outlets/journalists
Smaller
or alternative news sources
Other/None
TikTok
36
23
8
14
14
5
Snapchat
35
20
7
17
13
8
Instagram
34
17
8
21
14
7
YouTube
24
15
12
25
16
9
Facebook
14
25
10
28
14
9
Twitter
18
16
18
31
11
6
