Partisanship is a major driver of differences in trust in the US, somewhat less so in other countries
Percentage who identify with each political party among those who are generally untrusting toward news brands compared to the overall baseline in each country
Percentage of untrusting group by partisan leaning (vs overall)
PID. Generally speaking, which political party do you identify with the most? TRUST_LEVELS. Respondents are assigned to categories based on the number of news brands trusted 'somewhat' or 'completely’. Base: Generally untrusting/Overall: Brazil = 483/2,050, India = 549/2,015, United Kingdom = 522/2,000, United States = 501/1,987. Note: Responses in the US include independents who say they lean toward the Republican or Democratic parties. Due to sampling limitations, percentages among supporters of other parties are not shown. For visual clarity, we also do not specify percentages among independents or those who do not identify with any political party.