Driving sales

Banks received the most value during MLB telecasts last season, according to Nielsen. The measurement analyzes exposure opportunities, such as on-screen graphics, sponsored studio desks, venue signs and audio mentions. Each individual detection is weighted based on its duration, average size, location and relative isolation (or lack thereof) from competing brands. It’s then assigned a value that factors in the size of the broadcast’s audience and its cost-per-thousand advertising rate.

Source: Nielsen Sport24 2013-17 Created with Datawrapper