Proportion of consumers by market who are uncomfortable with AI-generated advertising

How comfortable, if at all, are you with brands using artificial intelligence (AI) in their advertising and communications in each of the following circumstances? (Showing combined responses for "not very comfortable" and "not comfortable at all" only)

=> Tip: mouse over interactive legend / dots to see % for each potential AI use

YouGov 2022
YouGov Surveys: January 2024 Embed