Retailer knows which farm meat came from
Retailer knows exactly which animal meat came from
Retailer knows which country meat came from
Retailer gets meat only from ethical farmers and processors
Retailer knows what feed the animal was given
Retailer always buys meat from the same farms and suppliers
Retailer guarantees meat is free-range
Retailer can guarantee GM-free meat
Retailer conducts DNA tests on all its meat