Moviegoing Streamers’ Sentiment on Dual Theater-Streaming Releases
Survey Q: If a movie was released on streaming (either included in your subscription fee or for an additional rental fee) and in theaters at the same time, where would you prefer to watch?
Note: “Moviegoing streamers” includes streaming viewers who have seen a film in the cinema over the last year; fielded January 2024 among U.S. consumers 18-64; weighted to reflect age, gender and ethnicity
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