Consumer Interest in Virtual/Augmented Reality Experiences Available in Vision Pro

Total

Male

Female

18-34

35-49

50-64

Currently own a VR/MR headset

Watching movies or TV shows in a fully immersive virtual screening environment (like a personal movie theater)

34%

36%

32%

31%

34%

36%

Watching movies or TV shows that appear to be projected onto a screen in a 3D virtual space (via app windows that can be scaled to any size and placed anywhere in your own physical space)

29%

34%

25%

32%

28%

27%

37%

Listening to music with spatial audio (virtual surround sound that replicates the experience of being surrounded by several audio sources)

29%

30%

28%

33%

25%

28%

31%

Playing VR video games (e.g., games in App Store, such as “Fruit Ninja,” Apple Arcade)

29%

33%

25%

39%

29%

16%

51%

Watching 180-degree 3D films and TV shows that immerse viewers in the story

28%

34%

22%

30%

26%

27%

37%

Experiencing interactive narrative simulations (e.g., Encounter Dinosaurs app produced by Jon Favreau, where a butterfly lands on your finger and you meet a dinosaur)

23%

25%

22%

24%

22%

27%

Guided meditation with spatial audio and virtual visualizations

21%

18%

24%

23%

19%

20%

22%

Revisiting your own personal experiences as 3D spatial photos/videos

20%

21%

18%

24%

19%

15%

26%

Watching sports via streaming apps such as ESPN, NBA, MLB, PGA Tour, including with multiple screens and immersive replays

19%

27%

12%

21%

18%

27%

Video conferencing/socializing with others with a hyper-realistic personal avatar (e.g., via Zoom, FaceTime)

17%

20%

15%

19%

15%

26%

Productivity/completing work tasks via apps projected as expandable windows in 3D virtual space

15%

19%

11%

19%

14%

11%

22%

None of these

32%

28%

35%

23%

35%

40%

12%