Top sportsbooks hit more than 3 billion impressions in key media markets

FanDuel Sportsbook’s ads on local TV, VOD and OTT are earning more media impressions than competitors in Chicago, Denver, Indianapolis, Philadelphia and Pittsburgh, the five largest media markets in states that have opened up to sports betting, according to SBJ analysis of 2020 iSpot.tv data through Oct. 25 where betting is legal.

Notes: BetMGM also had 7,504,293 impressions in New York City and 3,169,917 impressions in Nashville. PointsBet had 583,763 impressions in New York.
Source: Sports Business Journal analysis of iSpot.tv data Get the data