Hook | Grab attention | Are you { frustrated/unhappy/disappointed } with { Your product type } you are currently using? |
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| Agitate problem | D’ya feel it isn’t a good fit for your { Business type } |
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| Introduce product/company | Introducing { Company / Product name }… |
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| Empathize | We at { company name } quite understand your pain. Because we have helped hundreds of { Industry type } with { State the problem } |
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Body | Introduce solution | { Your product name } makes { Function / Task name } easy |
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| Mention features | Comes with { Feature 1 | feature 2 | feature 3 } modules |
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| Mention pain point #1 | D’ya worry about { Pain point 1 } |
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| Solution #1 | { Product name } can take care of { Mention the pain points } |
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| Mention pain point #2 | Have { Pain point 2 }? |
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| Solution #2 | No worries. We can { Explain how you can help } |
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| Mention pain point #3 | Are you { Pain point 3 }? |
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| Solution #3 | Our { Product name } can { Explain how the product helps } |
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Closing | Summarize | We’d love to tell you more about { Your product name } |
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| Gently nudge | { Take it for a test ride and see how it feels / Why not try our product and find out for yourself } |
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| CTA | { Sign up for a free 14-day - no credit card required trial - TODAY! | Book a free demo } |
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